The project commenced with detailed event planning, where I selected the New Wave music genre as the thematic focus of the festival. To establish a strong foundation, I conducted in-depth research into the genre’s origins, key artists, subgenres, and its cultural context. I then categorized performers into logical groupings, which informed the scheduling of acts across two stages over multiple days. This organisational framework was essential in defining the event structure and ensuring a balanced and engaging lineup for festival attendees.
 
Following the event planning phase, I conducted a competitive analysis to evaluate existing mobile applications designed for music festivals. This analysis focused on identifying core features, user interaction patterns, and the differentiating elements across platforms. Leveraging these insights, I developed low-fidelity UX prototypes to map out the app’s navigation and user flows. These prototypes were validated through task-based usability testing, where participants unfamiliar with the project were asked to complete specific actions within the prototype. Their feedback informed iterative refinements to enhance task clarity and overall user experience.